• In a remote Midwest setting amidst a stunning backdrop of nature, sky and water, there exists a stunning 7,000 square foot luxury log cabin with 8 bedrooms and 7.5 baths. How does one transport this unique opportunity in a brand identity that shows it the respect it deserves?
    What you see below is the new brand identity, from logo design and illustration to the tagline "Leave the world behind" and postcards, the goal was to convey the feeling of being immersed in (and cradled by) nature in this magnificent, well-appointed and spacious setting.
  • Primary brand identity for this 7,000 square-foot log cabin in the Midwest. For more examples, click here.
  • Above is the secondary identity for special applications providing a viw of the lodge.
  • Below is the "welcome" brochure that new guests discover upon their arrival.
  • The next two items are postcards for guests to write friends