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About

Logo and Brand Identity design for Lahoz-Rouch, an orthodontic company from Spain. New look based on geometric shapes and elegant colors.
Published:
 New feel for Lahoz - Rouch Orthodontic Services
I was asked to create and develop the new look of Lahoz Rouch Orthodontics, a growing company solving dental problems with a great impact in Pamplona, Spain. The goal was to create a modern and unique brand, keeping it as simple and elegant as possible.



As an exploration of my design skills, I've tried to do to my best by following grids, color schemes and other techniques to make the logo look as professional as possible.

I finally came out with an interesting idea, geometric shapes.




The logo represents a tooth composed of polygons, which represents the perfect shape created by the orthodontic artists. While it's hard to catch the idea, this logo clearly  represents the shape of the tooth, which is the most important part of the concept.

Thanks for watching, and enjoy!