Add to Collection
About

About

In the Football Cross Borders Competition you will take a penalty kick in your own country against a goalie that is guarding his goal in another … Read More
In the Football Cross Borders Competition you will take a penalty kick in your own country against a goalie that is guarding his goal in another country. So the kicker could be taking the kick in the UK and the goalie could be trying to block his kick in Italy in real-time. Monitors on both ends make sure that the participants and spectators can follow what’s going on and cheer or boo accordingly. The speed and direction of the kick is measured and the data is sent to the country of the goalie in a matter of miliseconds. A football machine (Much like a tennis ball machine) then launches a ball according to the received data and just like in the real game it’s up to the goalie to block the shot. Read Less
Published:
“Imagine scoring a goal in Italy while you’re standing in the UK”
 
This project embodies everything that is great and magical about football. It is a Real World Activation concept that integrates actual physical performances with social media in real time. Please watch the short video below for an introduction to the concept.
 
A short description of the concept.
 
Live action Proof of Concept video. Projections are done in post everything else is real.
 
The concept can work on a small scale too. With pre-recorded kicks from celebrity players a much smaller set-up could work in bars or in stores.
 
 
 
 
 
 
 
At this stage this is a pitch project but I honestly believe it has a huge potential. I created this project together with the awesome guys at Konstellation:
Credits:
Client: Pitch project
Agency: Konstellation
Creative Directors: Thomas Pries and Nikolaj Fremming (Me)
Designers: Theis Grimstad, Casper Kristiansen, Kasper Nyman
Creative Technologist: Morten Barklund
Developers: Mads Sülau Jørgensen, Rune Bromer
Account Manager; Nicolai Elmqvist
Project Coordinator: Rachel Neutzsky-Wulff Toft