“Imagine scoring a goal in Italy while you’re standing in the UK”
This project embodies everything that is great and magical about football. It is a Real World Activation concept that integrates actual physical performances with social media in real time. Please watch the short video below for an introduction to the concept.
A short description of the concept.
Live action Proof of Concept video. Projections are done in post everything else is real.
The concept can work on a small scale too. With pre-recorded kicks from celebrity players a much smaller set-up could work in bars or in stores.
At this stage this is a pitch project but I honestly believe it has a huge potential. I created this project together with the awesome guys at Konstellation:
Credits:
Client: Pitch project
Agency: Konstellation
Creative Directors: Thomas Pries and Nikolaj Fremming (Me)
Designers: Theis Grimstad, Casper Kristiansen, Kasper Nyman
Creative Technologist: Morten Barklund
Developers: Mads Sülau Jørgensen, Rune Bromer
Account Manager; Nicolai Elmqvist
Client: Pitch project
Agency: Konstellation
Creative Directors: Thomas Pries and Nikolaj Fremming (Me)
Designers: Theis Grimstad, Casper Kristiansen, Kasper Nyman
Creative Technologist: Morten Barklund
Developers: Mads Sülau Jørgensen, Rune Bromer
Account Manager; Nicolai Elmqvist
Project Coordinator: Rachel Neutzsky-Wulff Toft
