Brain Cruncher Game for Quaker Life Packaging

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  • Rod Hunt worked with Hornall Anderson Design in Seattle to illustrate the Brain Cruncher game to appear on the back of Quaker Life & Cruchtime Cereal packaging. Five different versions of the illustration were created for the Original, Cinnamon, Strawberry, Apple Cinnamon & Maple Brown Sugar flavours.

    The goal was to have highly engaging "seek & find" games on the back of Life cereal products, with the mission to find a variety of items (10 per box) in the each world. The concept was the busy morning of an average kid— everything that happens (or can happen) from the time the alarm clock goes off until he or she gets to school.  The game was aimed at  Moms shopping for their children aged between 8-12

    Illustration by Rod Hunt