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Box Office / Identity The rebranding was made for MDTZK company. This is the chain of Moscow box-offices that sells tickets for all of the city’… Read More
Box Office / Identity The rebranding was made for MDTZK company. This is the chain of Moscow box-offices that sells tickets for all of the city’s events. The company’s stalls located near the metro station entrances or inside the metro. At the present the company mostly associated with something old-fashioned. The main purpose of the rebranding were to give a new “fresh look” to the company, attract young audience and give the sense of delight after the direct purchase. The second aim was to inform the buyer that purchase in box-office is fast and easy and at the same time bring you happiness. The main idea is stated “we are fast, easy and fun.’ Read Less
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