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Brand identity for Milano Bovisa. Politecnico di Milano 201.
Published:
Bovisa, crossing people
 
I designed the new logo for Bovisa, neighborhood in north Milano.
I did it at the first design laboratory at Politecnico di Milano, School of Design, with teachers Daniela Calabi and Giovanni Baule.
 
 
Bovisa was the industrial district of Milano, a place historically characterized by the passing of people, goods and raw materials for industries. So I've been looking around to find any kind of signs that could describes this idea of interchange through passing.
 
Thanks to Laurent Ferrante for his magical hands!
I printed the grid of the manual on a transparent plastic, so you can check if the elements are right positioned on the page