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Bouma is a contemporary design magazine that focuses on current trends
and profiles on industry professionals "targeted toward young designers.
The term bouma is a reduction of “Bouma-shape”, which was first used in
Paul Saenger’s 1997 book “Space between Words: The Origins of Silent Reading”.
Some typographers believe that, when reading, people can recognize
words by deciphering boumas, not just individual letters. The claim is that
this is a natural strategy for increasing reading efficiency. Bouma’s relies
on its simple color pallet to bring unity to the entire magazine "by using
color and a loose grid, this leaves Bouma the room to be more creative with
its layout, thus becoming more visually captivating.