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About

Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.
Published:

(Entry to D&AD Student Award 2013)

Packaging Design
Sponsor: L'Artisan Parfumeur
Client: jkr

Brief
Re-envisage the L’Artisan Parfumeur brand for the 21st Century by creating a design solution for a new unisex range of scents.

Creative challenge
L’Artisan Parfumeur's latest collection is uniquely based around bottled emotions. Your challenge is to showcase this range by breaking the rules of conventional perfume packaging.

There are four scents, each capturing a different human feeling:
Scent a: Passion and desire. Sex and lust. Raw and physical.
Scent b: Perfect, sublime love. An interior emotion.
Scent c: Excitement and fear. Adrenaline, exhilaration and thrill.
Scent d: Elegant and dignified. Stormy yet still.