Challenge: To design a fresh, young set of printed objects for a contemporary heavyweight in the academic art world.
Strategy: To keep the work fun and accessible. To emphasize the multi-disciplinary space of the "art school" with a combination of hand-made and digital elements. To develop custom type forms from the language of the grid, rather than only fitting the grid with pre-figured type. To emphasize the colorful and youthful quality of an art school. To attract student attention with unusual design.