Born This Way Foundation

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  • Born This Way Foundation
  • Born This Way Foundation was founded by Lady Gaga and her mother as a means to cultivate a more accepting society where individuality was celebrated, especially among youths. Concert attendees were encouraged to share their unique qualities through interactive "mad libs". Every time the tour bus rolled into a new town, more videos were added. The design elements were inspired from existing artwork on the tour bus exterior. 

    {Art directed and designed while at Jack Morton Worldwide}