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Brief. RISK is Azerbaijani IT Company carrying out projects in 11 countries around the world. The aim is to create a corporate calendar communica… Read More
Brief. RISK is Azerbaijani IT Company carrying out projects in 11 countries around the world. The aim is to create a corporate calendar communicating the scale of this business. The main message is that RISK has global and professional operations without borders. Target audience is the management of the client companies. Challenges and key objectives. The objective is to combine features of the countries, where RISK carries out operations, to convey message about magnitude and scale of the company. The challenge is to achieve this in an original and innovative way. Solution. Months are dedicated to the countries. Monuments symbolizing countries, their official languages and flags are used to represent them. The symbolic tool used in the design is the transparent plastic sheets upon which the printing is done. When you look at the very first page, you see all the following pages as they all are transparent. This technique communicates the idea of borderless business. Give some indication of how successful the outcome was in the market 95% of the target audience hung it on the walls. The company received many phone calls from the people who simply wanted to buy the calendar. Read Less
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