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About

A complete campaign including outdoor, POS, instore etcetera
Published:
Bookweek 2012

This year CPNB decided to be even more specific about their core business: promoting books. Just books.
We came up with the idea to change Holland into one big colourfull bookshell! All outdoor posters, banners and other items have a 3D appearance thanks to the smart design. 
Poster outdoor
Outdoor
Outdoor
Different posters
Instore banner
Counter display
Counter display
Poster Bookweek give-away
...at TV show DWDD 
Instore materials in action
Proposal  for a shoppingbag