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About

Print portfolio.
Published:
Book
de Gerardo Arias "el cuerna"
Una pequeña compilación del trabajo realizado del 2002 a la fecha. Contiene las piezas que más me gustan, que han ganado algún reconocimiento o que simplemente tienen algún valor sentimental.
La gran mayoría de las piezas son de mi autoría (conceptual y visual) pero en algunas otras hubo otras cabezas y a veces manos que influyeron para que las piezas llegaran a lo que son.
Hay trabajo realizado durante mi estancia en Ogilvy & Mather, Nazca Saatchi & Saatchi, Teran TBWA, Publicis y Leo Burnett.
Print and OOH campaign for Matchbox (1 of 3). Cannes finalist.
Print and OOH campaign for Matchbox (2 of 3). Cannes finalist.
Print and OOH campaign for Matchbox (3 of 3). Cannes finalist.
Print campaign for Volvo cars features (1 of 3). Cannes finalist.
Copy: Volvo XC90 with noise cancelling windshields.
Print campaign for Volvo cars features (2 of 3). Cannes finalist.
Copy: Volvo XC90 with noise cancelling windshields.
Print campaign for Volvo cars features (3 of 3). Cannes finalist.
Copy: Volvo XC90 with noise cancelling windshields.
 
Print campaign to eradicate domestic violence. (1 of 3)
Print campaign to eradicate domestic violence. (2 of 3)
Print campaign to eradicate domestic violence. (3 of 3)
Print and OOH campaign for Jeep to announce the new parking aid technology in the Jeep Compass. (1 of 2)
Print and OOH campaign for Jeep to announce the new parking aid technology in the Jeep Compass. (2 of 2)
Print and press campaign for Toyota´s sponsorship of the national team. (1 of 2)
Copy: "If Mexico scores, we all score".
Print and press campaign for Toyota´s sponsorship of the national team. (2 of 2)
Copy: "If Mexico scores, we all score".
 
Press print for Toyota´s sponsorship of Chivas FC (Soccer team).
Context: Chivas FC was playing against Pumas of the UNAM. Two of the most popular teams in Mexico and Toyota wanted to cheer for them. The heads on the walls are from the teams they have already won during the league. (Tigers and Jaguars).
Copy: We are still hunting.
 
Press and print campaign to communicate the rearview camera on the New Town and Country. (1 of 3)
Copy: Town & Country 2011 now with parkview technology.
Press and print campaign to communicate the rearview camera on the New Town and Country. (2 of 3)
Copy: Town & Country 2011 now with parkview technology.
Press and print campaign to communicate the rearview camera on the New Town and Country. (3 of 3)
Copy: Town & Country 2011 now with parkview technology.
 
Print and direct campaign for Volvo communicating that your best shot in a dangerous city like this (Mexico city) is having the most secure cars. (1 of 3)
Copy: In this city, you need a Volvo.
Print and direct campaign for Volvo communicating that your best shot in a dangerous city like this (Mexico city) is having the most secure cars. (2 of 3)
Copy: In this city, you need a Volvo.
Print and direct campaign for Volvo communicating that your best shot in a dangerous city like this (Mexico city) is having the most secure cars. (3 of 3)
Copy: In this city, you need a Volvo.
Print for the launch campaign of the New MINI convertible in Playboy Magazine.
Context: The regular campaign was about people jumping into the car.
BTL
Electrostatic materials that were "sticked" on windows in the toy stores parkings so adults could live the matchbox miniature experience.
Electrostatic materials that were "sticked" on windows in the toy stores parkings so adults could live the matchbox miniature experience.
Oro Jovenes Creativos 2002
Jovenes creativos 2008