Changing Hands Bookstore in Tempe, Arizona and KBAQ Radio needed an identity to promote their new program Book Notes. Featuring novels, biographi… Read More
Changing Hands Bookstore in Tempe, Arizona and KBAQ Radio needed an identity to promote their new program Book Notes. Featuring novels, biographies, memoirs and monographs about classical music, composers, musicians and history, Book Notes is a literary gateway to learning more about the music you love through books.
Challenge: To create and design an identity that appeals to book and music lovers.
Solution: I wanted to create a mark that would immediately be recognized as a combination of music and literature. While not all logos need to be literal in their look, in this case, I believed this to be the appropriate solution. The overall look of the logo is organic in nature, which lends itself nicely to the organic qualities of creating and listening to music and the act of writing and reading books. Fun musical elements mix with the book and its pages. Read Less