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About

About

The objective was to redesign the book Hints for an Advertising Creative, involving fundamental rules of treating typography.
Published:
The Objective
Redesign the book Hints for an Advertising Creative, involving fundamental rules of treating typography.
 
The Idea
The rules of typography were something different from the actual context of the book, so I wanted to create a better interaction for the reader. Therefore, I made die-cuts showing examples of each rule with its number throughout the book, and made a glossary shown at the end of the book with the specific description for each rule.
 
Recognition