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I thought more conceptually from the published design. I wanted to make a 180˚ and create something as simple as possible and still get the point… Read More
I thought more conceptually from the published design. I wanted to make a 180˚ and create something as simple as possible and still get the point across. I illustrated the tree years ago and it's come in handy a couple of times. I photographed salt on a black background and manipulated it in Photoshop with blending modes. The font is called Gettysburg, this is the first time I've used it. Initially, I had a Morton Salt can dumping salt on a tree but that seemed preposterous. The image at the bottom left is the actual published piece. Read Less
Published:
Joy Morton, Morton Salt magnate, founded the Morton Arboretum in 1922. Someone wrote a book about him. Here's a self-initiated response to the existing cover art.
(l to r) The existing cover, my interpretation.
I thought more conceptually from the published design. I wanted to make a 180˚ and create something as simple as possible and still get the point across. I illustrated the tree years ago and it's come in handy a couple of times. I photographed salt on a black background and manipulated it in Photoshop with blending modes. The font is called Gettysburg, this is the first time I've used it.

Initially, I had a Morton Salt can dumping salt on a tree but that seemed preposterous.