I thought more conceptually from the published design. I wanted to make a 180˚ and create something as simple as possible and still get the point across. I illustrated the tree years ago and it's come in handy a couple of times. I photographed salt on a black background and manipulated it in Photoshop with blending modes. The font is called Gettysburg, this is the first time I've used it.
Initially, I had a Morton Salt can dumping salt on a tree but that seemed preposterous.