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Web presence for Bontrager's XXX premium road shoe launch.
Published:
Bontrager XXX road shoe web presence
Bontrager's premium RXXXL road cycling shoe launch was supported by this bontrager.com custom page, a comprehensive effort including a product tour video, interactive storytelling, 360° photography giving consumers a complete view of the shoes, and an athlete testimonial.

Athlete video and photography assets were captured on location in San Diego, California.

Art Direction + Design