Add to Collection
About

About

ShakeDowns – Grown to Feed Your Cravings Campaign
Published:
Bolthouse Farms ShakeDowns –
Crunch Your Cravings Campaign
 
Objective
Launch a new baby carrot snack in Texas.

Solution
We positioned ShakeDowns as revolutionary snack that's "grown to feed your cravings".  Spicy, tangy, zesty, crunchy, bad snack, good snack, even midnight snack cravings… the list goes on. And to make sure everyone heard about 'em, we spent 9 days singing, playing and sending out craving-crunching ballads inspired by tweets, posts, and trending topics. Using social listening to tap into our Texas-specific market, we wrote, shot, and responded with custom videos in real time.
 
Credits:
Agency: Proximity Canada
Senior Art Director: Jon MacArthur
Senior Copywriter: Ed Malyon
Producer: Jessica Valentini
CD: Dave Stevenson
ECD: Jon Finkelstein
 

Awards
2014 FAB Awards – Advertising Effectiveness
2014 Applied Arts x3 – Online Campaign, Viral, Branded Content
 
ShakeDowns Facebook App
NBA player cameos.
Kung Fu masters explain how to open the package.
Kazoo solos? Ya we did.
In-Store  |  Shopping Cart Ads