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Visual Identity and illustration for Boiart 2012
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BOIART 2012
MUSIC AND ART FESTIVAL
 
Boiart is an alternative music and art festival based in a the suggestive location of Malga Boiara on the Dolomites in Trentino. I was asked to develop a simple and impactful visual identity and the comunication for the event. I decided to challenge myself with illustration, even if I'm not an illustrator at all.
The festival happens on a field really close to a barn where cows are used to graze so I tried to use a rough style trying to refer to this unformal style and to the signage on the mountains.
 
Here's what I came up with.