Boiart Art and Music Festival 2012

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  • BOIART 2012
    Boiart is an alternative music and art festival based in a the suggestive location of Malga Boiara on the Dolomites in Trentino. I was asked to develop a simple and impactful visual identity and the comunication for the event. I decided to challenge myself with illustration, even if I'm not an illustrator at all.
    The festival happens on a field really close to a barn where cows are used to graze so I tried to use a rough style trying to refer to this unformal style and to the signage on the mountains.
    Here's what I came up with.