Boiart Art and Music Festival 2012

  • 711
  • 83
  • 3
  •  
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
     
  • BOIART 2012
    MUSIC AND ART FESTIVAL
     
    Boiart is an alternative music and art festival based in a the suggestive location of Malga Boiara on the Dolomites in Trentino. I was asked to develop a simple and impactful visual identity and the comunication for the event. I decided to challenge myself with illustration, even if I'm not an illustrator at all.
    The festival happens on a field really close to a barn where cows are used to graze so I tried to use a rough style trying to refer to this unformal style and to the signage on the mountains.
     
    Here's what I came up with.