Bogotá Capital Mundial del Libro

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  • Bogotá | Capital Mundial del libroExperimental campaign | Irony

  • This campaign aims to be ironic about the fact of the election of Bogotá- Colombia as "The  World's book Capital" The Irony is based in the statistics, mainly the fact that the average of books that are read a year is 1,5. It's a really low media for being choosen as "The World's book Capital".
  • The average of books read by an student decreased in 2007 8,3%.