Bobby McFerrin 2010 Tour - visual identity
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About

A visual identity for a 2010 concert tour of Bobby McFerrin in the Czech republic.
Published:
The visual identity for the 2010 concert tour of Bobby McFerrin in the Czech republic is based on the enigmatic photograph of Stewart Cohen and playful typography which highlights letters BMcF. The most interesting part of the project was development of the souvenir pack and t-shirt with the tour graphics (both to be sold before and after the concerts). The souvenir pack consisted of three postcards, two stickers and three pins and was wrapped in aluminium coated plastic bags. The key element of the pack was a self-standing die-cut postcard. The t-shirt was partially printed with a phosphorescent color which glows in the dark.


The key elements of the visual identity

Outdoor

Citylight posters

     Opening titles for the concert

Souvenir t-shirt

Part of the t-shirt glows in the dark

Souvenir pack

Content of the souvenir pack

Postcards

Die-cut self-standing postcard

Die-cut self-standing postcard

A details of the die-cut self-standing postcard

Pins

Stickers