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• BoardCulture ID Branding & Press Advertising Campaign. Communication Strategy, Concept, Logos, Advertising Design and Photos by letraescrita.co… Read More
• BoardCulture ID Branding & Press Advertising Campaign. Communication Strategy, Concept, Logos, Advertising Design and Photos by letraescrita.com (João Pádua). • Client. BoardCulture Surfboards Company - "BOARDCULTURE is a Portuguese surfboards brand design oriented to bring together a Board Trend, Culture & Lifestyle. At Boardculture we design and produce boards with the goal making the dream of any surfer a reality, owning the much desired magic board. Even though we recognize the value of competitive surfing and contest in helping the desing and sport it self evolve, we feel that surfing is above all a unique lifestyle. As surfers and shapers we feel privileged to be able to live life this way. It is also as shapers and surfers that we wish for anyone to live, acquire or prolong this lifestyle. Its was with this notion that Boardculture was born." Read Less
Published:
letraescrita.com
presents

• BOARDCULTURE •
(ID & Press Advertising Campaign)
2003 > 2005
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• the evolution •
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1. First logo phase.
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double page magazine add
• BoardCulture > double magazine page advert. Brand Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (promotion of the resident boardculture shaper "Picos" Rui Menezes).

Photo by João Pádua.

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double page magazine add
 
• BoardCulture > double magazine page advert. Brand Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (quality product emphasis).
 
Photo by João Pádua.
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2. Second logo phase.
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triple page magazine add
page detail
• BoardCulture > 3 center fold magazine page advert. Re-Brand and Graphic Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (brand launching advert). Full Spread & detail.
 
 
 
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triple page magazine add

• BoardCulture > 3 center fold magazine page advert. Re-Brand Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (product customization emphasis).
 
Photo by João Pádua.

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double page magazine add
• BoardCulture > double magazine page advert. Re-Brand Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (handcraft product emphasis).

Photo by João Pádua.

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double page magazine add
page detail
• BoardCulture > double magazine page advert. Re-Brand Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (special product emphasis - surfboards model's custom production). Full Spread & detail.

Photo by João Pádua & Josh Sward.

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double page magazine add
page detail
• BoardCulture > double magazine page advert. Re-Brand Image Implementation. (Published in Onfire Surf Magazine & Surf Portugal Magazine) (run 2 issues) (sponsor athlete Nuande Pekel promotion). Full Spread & detail.
 
Photo by Josh Sward.
 
 
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THANKS FOR WATCHING!
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João Pádua
 
www.letraescrita.com
www.facebook.com/letraescrita
geral@letraescrita.com
letraescrita@hotmail.com

©

The copyright of all content (text and images) on this webpage belongs to João Pádua under the copyright laws of Portgual, EU, unless otherwise mentioned for specific items.
The content on this webpage is NOT public domain (unless specifically identified) and can not be copied on to other websites or into other works.
To contact me, please visit my contact page.