• Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. At Sid Lee we developed their brand platform as well as the identity and packaging design. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork. Photos by Rob Fiocca from Fiocca Studio.
     
    Sid Lee - Agency
    Dave Roberts - Executive Creative Director
    Tom Koukodimos - Co-Creative Director
    Flavio Carvalho - Senior Graphic Designer
    Anna Sera Garcia - Senior Graphic Designer
    Oleg Portnoy - Graphic Designer
    Ian Brignell - Typographer
    Johnathan Bonnell - Strategist
    Emily Patterson - Art Buyer
    Pip Scowcroft - Copywriter
    Laurent Abesdris - Copywriter
    Ben Kwok - Illustrator
    Rob Fiocca, Steve Krug - Photographer
     
    Awards - 2014
    Art Directors Club Awards - Silver - Packaging Design
    The Dieline Awards - First Place - Fresh Food
    D&AD - In Book - Branding Series
    Applied Arts - Packaging Design and Branding
    Brand New Awards  - Comprehensive Identity Program - UnderConsideration
    A’ Design Award  - Platinum - Packaging Design for Blue Goose Pure Foods
    One Show - Finalist - Packaging Series
    Marketing Awards - Finalist - Branding Series and Packaging Design
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