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About

About

Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look afte… Read More
Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. At Sid Lee we developed their brand platform as well as the identity and packaging design. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork. Photos by Rob Fiocca from Fiocca Studio. Read Less
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Blue Goose is a Canadian based organic & natural food brand that practices vertical integration and lives by the philosophy that if you look after your land and animals, they will look after you. They currently produce organic and natural beef, chicken and fish for the Canadian market. At Sid Lee we developed their brand platform as well as the identity and packaging design. In developing the identity, we worked with LA based illustrator Ben Kwok to develop illustrations for the cow, chicken and fish that Blue Goose raises, and applied them to the packaging artwork. Photos by Rob Fiocca from Fiocca Studio.
 
Sid Lee - Agency
Dave Roberts - Executive Creative Director
Tom Koukodimos - Co-Creative Director
Flavio Carvalho - Senior Graphic Designer
Anna Sera Garcia - Senior Graphic Designer
Oleg Portnoy - Graphic Designer
Ian Brignell - Typographer
Johnathan Bonnell - Strategist
Emily Patterson - Art Buyer
Pip Scowcroft - Copywriter
Laurent Abesdris - Copywriter
Ben Kwok - Illustrator
Rob Fiocca, Steve Krug - Photographer
 
Awards - 2014
Art Directors Club Awards - Silver - Packaging Design
The Dieline Awards - First Place - Fresh Food
D&AD - In Book - Branding Series
Applied Arts - Packaging Design and Branding
Brand New Awards  - Comprehensive Identity Program - UnderConsideration
A’ Design Award  - Platinum - Packaging Design for Blue Goose Pure Foods
One Show - Finalist - Packaging Series
Marketing Awards - Finalist - Branding Series and Packaging Design