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Brand Identity and information design for BluBird shopping center.
Published:
BluBird
Identity and Signage for retail
This is a small boutique shopping centre in a trendy, expensive area. It is unique in it's clientele and unique in the stable of stores that are on offer. Everything about the identity is thus unique - the font is custom designed for exclusive usage, the iconography is unique to the centre, and the application of the system is niche.