This print campaign for Blooms Direct florist company is to promote gifting flowers for any occasion. Flower companies need advertising campaigns that can be applied year round and not involving Valentine's Day and Mother's Day. The target audience in men between the ages of 24 and 32. This age group of men have experience with dating and relationships but still do not fully understand women. This campaign touches that side of confusion and gives men the comfort of knowing there is a solution for all situations.