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Blood & Guts was a commission for a freelance health care writer in NYC. The name is a tongue-in-cheek reference to not just the health industry,… Read More
Blood & Guts was a commission for a freelance health care writer in NYC. The name is a tongue-in-cheek reference to not just the health industry, but also descriptive of of his straightforward no-nonsense writing style. His specific request was no horror movie/bloody/gore/etc style of lettering, but wanted to see the lettering intertwined and connected. Read Less
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Blood & Guts
Logotype
Blood & Guts was a logotype project for a freelance health care writer in NYC. The name is a tongue-in-cheek reference to not just the health industry, but also descriptive of of his straightforward no-nonsense writing style. His specific request was no horror movie/bloody/gore/frightening style of lettering, but wanted to see the lettering intertwined and connected.
Rough initial lockup explorations
Rough initial exploration of the best way to connect all the letterforms
Slightly more refined sketches after the initial direction was established.
Partial exploration of an uppercase vs. a lowercase treatment.
Last sketch before shifting to the computer
Initial vector explorations
Refined vector exploration and lettering details
Final solution