Blink Stefanus Zef Ride Accessories - Integrated Campai
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About

About

Blink Stefanus exchange project of zef ride car accessories
Published:
BLINK STEFANUS, an established local brand, approached us with a sticker exchange project in 2012. The project asked each of us to place Blink Stefanus stickers on a random object, thus increasing the object's value through branding. The item would then be exchanged for something more valuable, which would again be branded with a sticker. The game ended when all 5 stickers were finished.

For this brief, I chose Zef rides and their accessories as my theme. I began with just a Blink Stefanus sticker and ended up with Blue Bull rugby supporter balls (known in Afrikaans culture as 'Blou Bul Balle').

This concept won Pendoring Gold 2012 in the Student Integrated Campaign category.

 
 
 
 
POSTERS
 
 
 
DETAIL
 
 
 
BOOKLETS containing information on the trade and its owner
 
 
BOOKLET COVERS
 
 
BOOKLET INSIDE STORY
 
 
Zef Ride owner traded for a Blink Stefanus sticker in exchange for her dice