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Challenge: Create an inviting, affordable, informative and entertaining fitness brand experience based on a highly-scalable, low-cost development… Read More
Challenge: Create an inviting, affordable, informative and entertaining fitness brand experience based on a highly-scalable, low-cost development and operating strategy. Solution: Developed every aspect of the brand, from naming and logo development to a full marketing suite, including advertising, website design, guerilla tactics and in-club experiential elements. Results: With its launch in three tri-state locations, Blink Fitness quickly exceeded projected membership rates, substantiated business development plans and generated substantial press recognition. The client was pleased with the results and encouraged enough to consider upwards of 50 additional national locations within the following year. Read Less
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