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Nearly 30 students from industrial design and communication design majors worked together to create a new brand language for the well established… Read More
Nearly 30 students from industrial design and communication design majors worked together to create a new brand language for the well established Hamilton Beach product line. The Blendsetter was my contribution to the project. Because the company has been around for over one hundred years they have a large share of the kitchen appliance market. But during the course of the project we discovered many users of Hamilton Beach products were unaware of what brand they were using. Hamilton Beach currently uses the slogan “Good Thinking.” This project was lovingly referred to as “Rethinking Good Thinking.” Read Less
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