•  [Branding]
  • The purposely misspelled brand name is a plays on meaning of the phrase "Black Sheep" itself.  Collaboration with the business owner was a crucial part of the naming process of the brand, and the logotype is meant to be a reflection of the owner's business philosophy and the whimsical-geezer charisma of the brand, and perhaps the proprietor himself.
  • Image by BlacqSheep 

  • Collage by Danielle K.