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Brand design for a new coffee brewing house and bistro. Service included: Building Permit and License. The purposely misspelling on the brand … Read More
Brand design for a new coffee brewing house and bistro. Service included: Building Permit and License. The purposely misspelling on the brand name is a plays on meaning of the brand "black sheep" itself. Collaboration with the business owner was a crucial part of the naming process of the brand, and the logotype is meant to be a reflection of the owner's business philosophy and the whimsical geezer charisma of the brand or the proprietor himself. Read Less
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 [Branding]
The purposely misspelled brand name is a plays on meaning of the phrase "Black Sheep" itself.  Collaboration with the business owner was a crucial part of the naming process of the brand, and the logotype is meant to be a reflection of the owner's business philosophy and the whimsical-geezer charisma of the brand, and perhaps the proprietor himself.
Image by BlacqSheep 

Collage by Danielle K.