Blank Canvas posters
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About

About

To introduce people to The Jam Jar - a do-it-yourself painting studio with a mission to bring art to the community - we created these posters. … Read More
To introduce people to The Jam Jar - a do-it-yourself painting studio with a mission to bring art to the community - we created these posters. We found that many people feel an initial hesitation or discomfort when faced with a blank page. In order to exaggerate the illogical nature of this fear, we created scary monsters in blank canvases and hung them up as posters. The posters are created from a single sheet of blank paper, using only cuts - neither adding nor subtracting from it. The pop-up effect is given by stretching the poster against the wall. Fixing the corners in the right position makes it stand alone. Read Less
Published:
Objective
We wanted to introduce people to The Jam Jar - a do-it-yourself painting studio with a mission to bring art to the community. We had to do this on close to zero budget.

Solution
We found that many people feel an initial hesitation or discomfort when faced with a blank page. In order to exaggerate the illogical nature of this fear, we created scary monsters in blank canvases and hung them up as posters.

Credits:
Advertising Agency: Ogilvy Dubai, UAE
Executive Creative Director: Till Hohmann
Creative Director: Guy Sinclair/Ramzi Moutran
Art Director/Designer: Leo Rosa Borges
Copywriter: Amina Abdel-Halim
Designer: Lina Al Amoudi