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Blake's Lotaburger is a fast food chain in New Mexico with a cult-like following.
How do you capture the spirit of New Mexico's Blake's Lotaburger cult-like following? Simply state the truth: It's a Lotaburger but you're a Lotaman. The campaign was a huge hit with customers. There were continual reports of customers quoting the theme and offering their own Lotaman anecdotes.
Radio for the "Lotaman" campaign
Lotaburger's breakfast burritos are as popular as their burgers.
It begged the question, what would life be like without one?
Bag-stuffers, made from grease-soaking recycled paper, celebrate being a Lotaman.
Lotaburger Outdoor offered a quick Lotaman qualification quiz.