Blake's Lotaburger

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  • How do you capture the spirit of New Mexico's Blake's Lotaburger cult-like following? Simply state the truth: It's a Lotaburger but you're a Lotaman. The campaign was a huge hit with customers. There were continual reports of customers quoting the theme and offering their own Lotaman anecdotes.
  • Radio for the "Lotaman" campaign
  • Lotaburger's breakfast burritos are as popular as their burgers.
    It begged the question, what would life be like without one?
  • Bag-stuffers, made from grease-soaking recycled paper, celebrate being a Lotaman.
  • Lotaburger Outdoor offered a quick Lotaman qualification quiz.