Many months ago, it was an idea in a notebook. Now, it's in the shelves.
Anti has developed a brand new vodka together with Arcus. From June 2013, Black Vodka is available at Vinmonopolet and hand picked clubs and bars all over Norway. Concept, idea, graphic design, product design by Anti. Bottling, sales and distribution by Arcus.
We were fortunate enough to be allowed into the production facilities at Arcus during the bottling procedure. Amazing to see the machines and how they all work seamlessy together, and a thrill to witness what started out as an idea in a notebook several months ago, finally come to life.
Photography by: Stephen Butkus