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About

Branding and Packaging for beer
Published:
Bittereinder 
- die bitter bier met die soeteinder
     
Brief: Creating a brand image, packaging, and promotionalitems for a new range of South African craft beer. The brand must be exclusiveand sophisticated.

Concept: Bittereinder refers so someone who pulls throughtill the end. This brand is aimed at a target market who is between the ages offorty and sixty years old, and still drinks beer. They are bittereinders.
Beer Labels: Front & Back
Packaging 
Stacking
Promotional Coasters 
In Stor Display 
Promotional item for waiters and bartenders
Bathroom Indicators
 
Posters