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About

About

Published:
Brief
Bisleri is a household name in India with regard to bottled water products. Unfortunately, this advantage began to affect the brand negatively. 'Bisleri', in the minds of consumers has slowly become a generic term for bottled water. So a consumer walks up to a shopkeeper, asks for a Bisleri (not necessarily the brand, but just bottled water) and walks away content with a product other than Bisleri.

Task
To reinforce Bisleri as a brand of bottled water.

Fact
70% of bottled water is manufactured locally and contains impurities that can be harmful to health.

Solution
Inform consumers about the harmful 70% of the products and create a distinction in the minds of the consumers that Bisleri is pure mountain water, thereby reinforcing the message that Bisleri is a brand of bottled water.
Please note
This project is work that has been created for pitch purposes only. This has not been released commercially. Display of this project is only for non-commercial, self-promotional purposes of the artist.