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Vodacom has a service called Vodacom Adult Content Management. This service protects kids from accessing adult content (gambling, violence and se… Read More
Vodacom has a service called Vodacom Adult Content Management. This service protects kids from accessing adult content (gambling, violence and sexual content) on their cellphones. To make parents aware of this service we developed an impactful print campaign based on a well-known expression “Birds and Bees”. The birds and the bees” is an English-language idiomatic expression that is used in reference to teaching someone, often a young child, about sex. Our core message to parents was that they shouldn’t let their kids learn about “the birds and the bees” on their cellphones. We showed actual birds and bees doing disturbing adult activities. Read Less
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