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In-Store visual identity for Birds Barbershop South in Austin, Texas.
Birds Barbershop / In-Store Installation
Austin Texas / 2009
Birds Barbershop, an Austin staple with three locations in the city, approached me in late 2008 about creating the aesthetic for their largest store and corporate headquarters they were secretly building in the hot South Congress shopping district. The scope of the project was larger than most things I'd worked on to that point and went through many transitions, eventually becoming a grand experiment in the lost art of traditional red and blue anaglyph 3-D.

Birds is synonymous with fun, hip, innovative art, supporting local artists like the awesome Bryan Keplesky, who has created the art for two of the three amazing looking stores before mine, so the shoe I had to fill was large. After a few themes were gone through, an entire set of panels of semi-realistic, 2001-esque vector art was scrapped, and we decided that it was indeed possible to have a constant supply of 3D glasses available in the store, the final aesthetic was developed. A mix of classic arcade (of which there are always a few games in each Birds), hair themed items, and ubiquitous, but tasteful Austin elements. There were also elements from in the specific store interspersed, like the crane game, which is also in the store itself to be played by waiting customers, as well as an Asteroids game, hair products, and beer (which you receive complimentary while you wait and have you hair cut).

The scenes were created to interact with 3D glasses, giving a substantial sense of depth for which I spent hours developing my own customized method to meticulously format the lines and colors of each item individually, and tweaked each image wearing 3D glasses (not a pleasant thing to do for long periods of time). Much of the impact of the full size pieces, measuring 8' x 3' each, is lost int he images below, especially without glasses, but if you have some around I would highly suggest checking them out with a pair on.

Each element of the pictures were hand drawn, scanned at very high resolution and digitally colored with halftone patterns and. These were then treated in Photoshop in layers at full resolution (around 20,000 pxl x 7,000pxl) to create the 3D illusion. The images were then printed at 300dpi on heavy weight matte canvas and stretched onto museum depth panels. These were suspended at an angle around the top of the room end to end with a 2" gap between to form one long space scene. Five panels are 8 feet long, and one panel is 5 feet long.
Many elements of the work are being leveraged for advertising in print and on the web, including on the main site, as above.