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About

Without an existing identity, the challenge existed to create a logo, business card and promotional items for the young, independent DVD rental s… Read More
Without an existing identity, the challenge existed to create a logo, business card and promotional items for the young, independent DVD rental shop. Carrying hard-to-find films, a large directors’ wall, animation, a big music section, sci-fi, gangster, new releases and documentaries meant the company needed an identity to match the shop’s authentic atmosphere. The identity needed to appeal to an urban, film-loving crowd of all ages. Inspired by the company’s cryptic name, the Atom Graphics’ team focused on creating a friendly logo based on the name Bird Dog. Given that a bird dog is usually a dog that fetches birds after a hunter has shot them down, our solution was to depict the bird and the dog of Bird Dog Video as friends. The Bird Dog team expressed an interest in a circus poster aesthetic being integrated into the design, which we achieved through the inclusion of a flaming hoop. Along with the identity creation came promotional items as well, including t-shirts, stickers and buttons. Read Less
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