Biotermik is a manufacturer and distributor of thermal insulator products that are both lightweight an sustainable. Their core value is to reduce: they reduce waste, reduce energy consumption, and reduce costs for the consumer.
The identity is inspired by their production process and the way their insulators work. Their production process takes a plastic product that has turned to waste and gives it a new purpose, thus giving it an infinite life cycle in which it is never useless. Their insulators work by having hundreds of tiny bubbles inside that reduce heat transfer.
These two elements were used when making the identity, and are clearly identifiable in their logotype. Their business cards are produced using recycled paper, once again giving material a new purpose.