Bioplastic Bulb Packaging

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  • Bioplastic Bulb Packaging
  • This flower bulb packaging holds three bulbs per unit, in individual break-away sections. It was designed with gardening beginners in mind, not familiar with gardening but curious and with an unimpeded attitude towards it. 

    Users can break away a section and bury it on the ground directly, as the plastic will naturally disappear and reveal a new flower.
  • The briefing was extremely wide, along the lines of "anything, any market, any size, any price. From bioplastic".

    This meant a thorough research phase.

    Many areas were considered but at the end, a scoring of different aspects was made, and the flower bulb market struck us as a good opportunity. Not only the material is entirely appropriate for the transport and planting of flowers, there is a strong demand for upper-tier flower bulbs as a gift from Holland.

    Although there are other brands operating in this market, none has differentiated itself from the competition.
  • The product research phase of the project was centered around the question of how to balance an interesting product shape and interaction and the actual growth needs of the plant-to-be. F

    rom all the proposals, the current one was deemed to have more interesting and relevant interaction possibilities
  • When put together, the patterns assume their diverse characters, fruit of their white-black ratios, regular or irregular spacing and more or less geometric shapes.