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Packaging design and branding propositions for the graphic identity of French Pâté company Hénaff's new bio products.
Published:
BioHénaff
Graphic identity for French Pâté

This is my submission for the latest Mypitch.com brief for French pâté company Hénaff. With a simple coloring scheme, I tried to identify the bio/organic product segment with a new sub-logotype with a talk balloon saying "Bio" inside. I wanted to emphasize the brand and differentiate it among other ecological products in the market.

There are 9 different color alternatives all are tints of the previous version and all 9 makes the whole segment (which means there are 3 spares for future uses). The last part is for the vegetarian products. These will also be packaged to natural looking packages. Just like a wooden looking tap or natural paper may be used.
Links:
http://www.mypitch.com/creative/chriak-design
http://www.mypitch.com/brief/henaff/graphic-identity-french-pate