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Packaging design and branding propositions for the graphic identity of French Pâté company Hénaff's new bio products.
Graphic identity for French Pâté

This is my submission for the latest brief for French pâté company Hénaff. With a simple coloring scheme, I tried to identify the bio/organic product segment with a new sub-logotype with a talk balloon saying "Bio" inside. I wanted to emphasize the brand and differentiate it among other ecological products in the market.

There are 9 different color alternatives all are tints of the previous version and all 9 makes the whole segment (which means there are 3 spares for future uses). The last part is for the vegetarian products. These will also be packaged to natural looking packages. Just like a wooden looking tap or natural paper may be used.