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About

About

Bring the brand from the runway to retail. Create an image that nods to the designer's southern roots but appeals to customers in all regions.
Published:
Billy Reid

Award-winning mens fashion designer who blends hisAlabama roots with downtown sophistication to create truly distinctiveapparel.

Challenge

Bring the brand from the runway to retail. Create an image that nods tothe designer's southern roots but appeals to customers in all regions.

Execution
Developed brand identity and image base, including various brand marksand seals. Created product tagging and packaging systems.