• Billy Jealousy

  • A leading mens skin care line with distribution in over 700 doors, including Nordstrom, Barney's, and Neiman Marcus

    Challenge
    Develop a brand for a startup looking to penetrate a small, but rapidly growing market segment. Find ways to differentiate amongst a crowd of new competitors.
    Execution
    Tractorbeam developed a brand concept around the everyman who isn't every man. Brand development included brand name, logo, photography, and merchandising mix. A spirited national print campaign supported packaging, web and apparel design.