This is the poster we created for the POSTER project, conceived and promoted by Barcelona-based designer Dani Navarro and carried out with the collaboration and technical assistance of Arts Gràfiques Orient. Launched in May 2007, the project allowed poster designers to choose their subject without any restrictions in order to unleash their creativity. From the diverse range of Arjowiggins products, each of the 10 selected studios chose the paper with the texture best suited to the image presented on its poster.
Ours shows a full-scale image of a corner of our old studio. A four-colour print process was used with glow-in-the-dark ink for the LEDs on electronic devices in the image so that the active lights remain visible at night. The exhibition opened in Barcelona and was also shown in Madrid and Lisbon.