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Project aimed at creating a cycling culture, using print, wayfinding and spatial graphics.
Bike Welly
Creating a positive cycling culture
This University project was focused on using design to create and encourage a cycling culture that would ultimately increase cycling participation in Wellington. The project focused on areas of identity design, way–finding and spatial design and promotional print. 
Flag - Intended to be used on the back of bikes
Wayfinding - Waterfront cycle track
Meeting space - An area on Wellington's waterfront that would be used by cyclists as a place to meet, interact etc. The space uses spatial graphics and Typography that interacts with the existing space creating a new area.