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Student project: tea box redesign. Structural packaging, natural pattern, utilitarian use.
Published:
Bigelow Tea Box Redesign
Student project aimed to redesign the tea box for the Bigelow brand. Structural design does not only serve to distinguish product on the store shelf, but allows for an environmentally-friendly use. New "box" holds a roll of tea bags which may be replaced over and over again, eliminating superfluous packaging. Biodegradable rolls of tea bags need only to be purchased, while the dispenser is kept for repeat use.

The natural texture patterns represent the brewing of the tea and the delicacy of taste. The"winged B" logo alludes to the elevated tea experience.