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Bigan Argentina is a company dedicated to online marketing electronic products, clothing and other items from the Eastern U.S. market.
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Bigan
Identity + Naming
Bigan Argentina is a company dedicated to online marketing electronic products, clothing and other items from the Eastern U.S. market.

Searching in Chinese mythology, they idolize Bi Gan (Cai Shen) as the god of wealth and prosperity, who rides on a black tiger and holds a gold bar. This name turned out to be the most appropriate not only for its mythological foundation but also because it has a strong connotation with the U.S. (one of the markets from the products) with its prefix BIG.

Result:  Strong identity that clearly conveys the strength of a tiger and in turn carries the same meaning of name, accompanying photographic system for a very specific code using the tiger and the product in perfect harmony by combining the optimal information hierarchy.