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About

Big Hair Don't Care is an affordable hair care line created for African Americans with natural curls who are young, spunky, vibrant, and fun. Mos… Read More
Big Hair Don't Care is an affordable hair care line created for African Americans with natural curls who are young, spunky, vibrant, and fun. Most packaging for ethnic hair care products are plain, outdated, and not too exciting. With so many young African American women choosing to embrace their natural hair textures, I felt there should be a product line that reflects their bold, freeing decision. To start things off, I decided on the name "Big Hair Don't Care" to refer to a common saying said by people who are comfortable with their non-traditionally beautiful hair. Next, I created a logo that uses an icon that clearly showcases what kind of hair the product is for. I used swirls in the logo type to mirror the shapes of the afro icon, and to represent curls found in an afro. The color scheme was chosen because it is bright, spunky, and bold, just like the customer of this product is. Black and white were used as base colors to keep the product looking somewhat sophisticated and less child-like. The overall look of the final product is exactly what it needed to be. The look brings spunky sophistication to the everyday woman's hair care routine. Read Less
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Photographs by Kay Youn.