Under Dave Wotherspoon's art direction, I created the 1/2 Price icon to continue the Big Brands series. I managed the creative from brief to final print-ready files. Previous Big Brands promotions created dramatic lifts in basket size. Our 1/2 price strategy was to battle our competitor's recent 1/2 price campaign. Creative was visible online, in flyer, at shelf level, above palette drops and in the air as banners.