• BIC Tv Spot - Come Back to School

    BIC & Gloria Productions called us to do the promotion tv spot of the new BIC Evolution Pencils before the primary school came back! The client idea was to do a pencil race where the BIC Pencils be the best ones.
    The Plenty Staff recall to their old primary school years and we created a 3d race with all the BIC School stuff.
    The result was an explosion of colors! And of course.... The BIC Evolution Pencils were the winners!

    www.plenty.tv

    BIC y Gloria Producciones nos llamaron para realizar la promoción de sus nuevos Lápices Bic Evolution bajo el marco de la vuelta al colegio de este año. La idea del cliente era hacer una carrera de lápices BIC contra el resto de los lápices, para mostrar sus atributos principales y resaltar cuan mala es la competencia.
    Los integrantes de Plenty rememoraron sus épocas de primario y crearon en 3d una pista de carrera con todos los útiles de la línea BIC.
    El Resultado fué una explosión de color en la que obviamente, ganaron los lápices Bic Evolution!
  • Directed by:
    Plenty

    Art Director:
    Pablo Alfieri

    Animation Director:
    Mariano Farias

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    Graphic Design:
    Elda Broglio, Andrés Reisinger & Pablo Alfieri

    Storyboard:
    Elda Broglio

    3DModeling:
    Daniel Bel, Leandro Giorni & Juan Martin Miyagi

    3D Animation:
    Leandro Gioni & Daniel Bel

    3D Lighting & Rendering:
    Daniel Bel & Leandro Giorni

    Montage & Edition:
    Mariano Farias

    Compositing & Postproduction:
    Sebastian Curi & Pablo Alfieri

    Production:
    Inés Palmas

    Year:
    2012
    ___________
    Client:
    BIC

    Agency:
    Dentsu Buenos Aires

    Creative Direction:
    Rodrigo Peláez

    Script:
    Claudio Rugna

    Art Direction:
    Javier Busto

    Account Direction:
    Mariano Defelipe

    Account Executive:
    Micaela Ruiz Cugat

    Account Assistance:
    Agustina Antig

    _________

    Production Company:
    Gloria Films

    Director:
    Santiago Idelson

    Producer:
    Fabian Zayat & Lila Romero

    Music:
    Twins Music

    Client responsable:
    Carolina Brunoldi, Gisela Carricaburu & Constanza Jauregui