Bic tv Spot - Come Back to School!
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BIC & Gloria called us to do the promotion tv spot of the new BIC Evolution Pencils before the primary school came back! The client idea was to d… Read More
BIC & Gloria called us to do the promotion tv spot of the new BIC Evolution Pencils before the primary school came back! The client idea was to do a pencil race where the BIC Pencils be the best ones. The Plenty Staff recall to their old primary school years and we created a 3d race with all the BIC School stuff. The result was an explosion of colors! And of course.... The BIC Evolution Pencils were the winners! Read Less
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BIC Tv Spot - Come Back to School

BIC & Gloria Productions called us to do the promotion tv spot of the new BIC Evolution Pencils before the primary school came back! The client idea was to do a pencil race where the BIC Pencils be the best ones.
The Plenty Staff recall to their old primary school years and we created a 3d race with all the BIC School stuff.
The result was an explosion of colors! And of course.... The BIC Evolution Pencils were the winners!

www.plenty.tv

BIC y Gloria Producciones nos llamaron para realizar la promoción de sus nuevos Lápices Bic Evolution bajo el marco de la vuelta al colegio de este año. La idea del cliente era hacer una carrera de lápices BIC contra el resto de los lápices, para mostrar sus atributos principales y resaltar cuan mala es la competencia.
Los integrantes de Plenty rememoraron sus épocas de primario y crearon en 3d una pista de carrera con todos los útiles de la línea BIC.
El Resultado fué una explosión de color en la que obviamente, ganaron los lápices Bic Evolution!
Directed by:
Plenty

Art Director:
Pablo Alfieri

Animation Director:
Mariano Farias

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Graphic Design:
Elda Broglio, Andrés Reisinger & Pablo Alfieri

Storyboard:
Elda Broglio

3DModeling:
Daniel Bel, Leandro Giorni & Juan Martin Miyagi

3D Animation:
Leandro Gioni & Daniel Bel

3D Lighting & Rendering:
Daniel Bel & Leandro Giorni

Montage & Edition:
Mariano Farias

Compositing & Postproduction:
Sebastian Curi & Pablo Alfieri

Production:
Inés Palmas

Year:
2012
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Client:
BIC

Agency:
Dentsu Buenos Aires

Creative Direction:
Rodrigo Peláez

Script:
Claudio Rugna

Art Direction:
Javier Busto

Account Direction:
Mariano Defelipe

Account Executive:
Micaela Ruiz Cugat

Account Assistance:
Agustina Antig

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Production Company:
Gloria Films

Director:
Santiago Idelson

Producer:
Fabian Zayat & Lila Romero

Music:
Twins Music

Client responsable:
Carolina Brunoldi, Gisela Carricaburu & Constanza Jauregui